How to Stand Out in a Crowd : Tips to Get You Noticed

How to Stand Out in a Crowd : Tips to Get You Noticed

Have you ever fallen down the rabbit hole of social media?  It usually happens to me late at night when I should be sleeping.  Instead, I’m clicking on the next instagram account, then the next one and before I know it, I’m scrolling through one beautiful feed after the next beautiful feed.  I think to myself, seriously does every single person in this world have a blog?  How can that many people own Chanel bags?  Like one of those is minimum 3-4 grand.  Does everyone have professional photographers take their fashion shots now?  How are there that many bright doors and wall murals?  The list of questions goes on and on.

 

Sometimes I think to myself, like why am I even bothering?  I started blogging too late.  I’m never going to really “break through“.  It’s too much work to have a full time job and continue to build a successful blog.  Then I stop, clear away the negative vibes and think to myself about why I blog in the first place. I blog to have a creative outlet.  To connect to my friends that I talk with on a daily basis who live halfway across the country and I’ve probably haven’t even met yet in “real life“.  I love sharing that amazing dupe shoe that looks just like the designer one but I found at a fraction of the price.  I blog to share my knowledge and research.  To give someone a nice 10 minute coffee break before their day starts.  The Type A perfectionist in me needs to sometimes be told that you don’t have time to start doing podcasts or to write an e-course.  You don’t have the time for it and let’s be real, how many people would listen to me ramble?  Plus, you have to buy fancy equipment for that.  So I thought I would share a few tips that I fall back on when I start feeling that comparison game sneak up and how to stand out in a crowd that sometimes feels like a sea.

How to Stand Out in a Crowd

How to stand out in a crowd

Be True to Yourself

I know, I know, give me a break.  It’s been told over and over but let me give you my take on it.  I work full time and live in a man cave condo.  You aren’t going to see me doing DIY home styling or too many recipes posts because well, Mark does all the cooking.  What are you good at?  What do you feel like you are the authority on?  If you are trying to be good at everything but only really good at one thing, it’s obvious.  I like bright, cheery and visually stimulating shots to show off fashion.  Doesn’t this black dress look way more interesting against this backdrop?

How to stand out in a crowd

Are you great at DIY?  Then show me that.  Do you have a penchant for interior decorating?  Then I want to see it.  I don’t dare say the word, niche but I do say spend your time on what you are good at.  If you can spin a recipe and make it healthy, show me.  Make sure you have a great pinnable, so that post will live on after it goes live.  Stop trying to recreate what others have done.  Blaze your own path and your own ideas.  That is what will help make you stand out in the crowd.

Pick Your Platforms

You could spend an entire 24 hours just trying to grow and promote all the social platforms.  It’s exhausting and I don’t have time for that.  My blog is my first priority and now I’ve really been trying to focus building up my Instagram.  I will say at least 75% of my collaborations are coming through instagram now.  “Hey Amanda, I saw your beautiful feed and want to work with you“.  Brands reaching out to me from that standpoint are my favorite to work with because I can set my own terms.  Instagram is seriously the quick and dirty of blogging.  I can put up an outfit and get more inquires from one picture then the time it takes to craft up an entire blog post. Jaelan also turned me onto Planoly.  It’s an app where you can schedule your Instagram posts and also get an overview of how your photos are going to look.  It really helps to develop an overall aesthetic and feel to your feed.

 

Tag, Direct Message and Email

One of my favorite ways to stand out in a crowd on instagram, is to basically hound a company that I want to work with.  I usually wear or show the product on myself and how I’ve styled it.  Then I tag the company, send them a direct message and also email them from the site.  “I absolutely adore your new Spring line as you can see how I styled it in this picture.  Do you work with bloggers for brand exposure?”  I absolutely love BB Dakota, as it is quite obvious.  I always picked up a few pieces during the Shopbop sales.  Well, I started tagging them on Instagram.  I went to their page and found their specific hashtag #ITSONLYFASHION.  I started hash tagging my looks.  Then I made sure when I posted something by them, I went to their instagram page and engaged on their posts.  I commented, liked, tagged others and blew up their feed.  I then sent them a direct message.  Well wouldn’t you know.  10 minutes later I got a response from them saying someone from their PR team would be contacting me.  Which they did.  Would they have found me without that whole scenario?  I really doubt it.  Brands want to see how their products are going to look on you.  Make it impossible for them not to see you.

BB Dakota Floral dress

Dress c/o BB Dakota find here ||| Purse Rebecca Minkoff sold out find here ||| Wedges Dolce Vita find here

 

Be Consistent

If you can only post twice a week, then make sure those are two strong posts and let your readers know what days you will be posting.  I can tell you, I’ve fallen off reading a few blog that I used to read due to the fact they have dropped off for a few weeks with no heads up to why.  I’ve checked back and no new posts and then I’m onto the next.  I was getting overwhelmed with life, so I’ve pretty much cut down to four posts a week.  I try to post to Instagram once a day and engage with all the comments.  Consistency is one of the most important takeaway points if you want to make yourself seen and remembered.

Don’t Try to be Someone That You Aren’t

Can we talk about the back turned, scenery shot and throwing up a peace sign.  Extra points if you have a baby on your hip.  It’s been done and let’s move on.  Once again if it feels forced, it doesn’t ring genuine.  You are the most comfortable when you are in your element. Show us that.

 

Connect With Your Readers on More “Real” Platforms

Can I even tell you how much I love Snapchat!?!  (follow me @meetatthebarre) I love being able to hear the voice behind the blog.  Seeing the every day, not posed/styled/preempted.  I can show you my latest shopping haul, review a product I’m digging and you can ask questions in real time.  It’s kind of like those day in the life posts but with video.  If you start building up the trust of people that way, it will reflect across all your platforms.  I’ve had so many people say “oh I saw those sandals, you snapped about them and now I’m seeing them styled.  I am totally getting them now“.  Now you’re not just a random instagram picture in the feed.  Instead, oh yeah she snapped about that dress and now I’m seeing it styled.  I’ve noticed a huge change in engagement ever since I’ve stepped up my Snapchat game.

 

Take Good Quality Photos

I have made a pledge to myself that I will not have any iPhone pictures or pictures that I did not capture myself on this space anymore.   Yes, it is more time consuming and I have to haul around my DSLR but it has made such a difference.  If you are going to use your iPhone, start learning how to edit.  I personally like using A Color Story app.  Also, here is my public service announcement.  Please use the straightening tool on instagram.  I am crazy about pictures that aren’t straight.  I just takes one more extra step.  Also, start learning about simple composition, here is a great tutorial.  You want to stand out in a crowd?  Step up your photography and I promise you it will happen.  I never paid for one single photography class.  I learned on my own.  You want to learn?  Check out my tutorials here.

rachel pally maxi dress

 

Finally.  Engage Others.

Start tagging other bloggers.  Tweet their posts.  Start following brands you want to work with and comment and engage on their photos. Don’t wait for things to fall into your lap.  Go out there and start making those contacts.  If they don’t have any opportunities now, save the email and try them again in a month.  Getting the contact email is 90% of the hard part.  Try to comment on 20 photos on instagram for every picture you post.  The Instagram algorithms are showing the more your photo is engaged in the first 15 minutes, the more likely it is to show up in the feed.  So don’t throw a photo up and then sign out of the app.  Stay around and engage.  Your pictures (which are going to be aesthetically pleasing and hopefully straightened) will then make it to more feeds.  You will be tagging those brands, who then in turn will see your high engagement and well rounded feed.  Plus, the more you tag them, the more likely they are to “regram” you.  That leads for more exposure and you can grow your instagram numbers.

Last Pointer.

Make your content easy to share…….

Talking about how to stand out in a crowd! How to get noticed by brands that you want to work… Click To Tweet

 

Here are my takeaway points and this translates to non bloggers as well.  Don’t wait for the opportunities to fall into your lap.  If you want to work with a brand or want to be noticed at work, then take it into your own hands.  Stop by and engage with the higher ups.  Send that direct message to a brand.  Your email inbox is going to be pretty empty, if you are just waiting for brands to find you.  Find what you are good at, take deliberate and beautiful pictures, engage and reach out to who you want to work with.  I challenge you right now to list a brand that you want to work with.  Tell me who it is and why you want to work with them.  Let’s come up with a plan to make that happen for you how to stand out in a crowd!  Don’t blend in, let’s get you out there front and center.

If you liked this post, I’d love if you would like on bloglovin, tweet or pin!!  If you liked this post make sure to check out my blogging tips tutorials here.

Also!  Don’t forget the Nordstrom half yearly sale starts today!  Swooning over these studded heels here and these Tory Burch sandals.  This insanely affordable reversible tote for work.  Or let’s talk about these Jimmy Choos for 40% off.  Hurry sizes sell out so quickly for this one!

 

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33 Comments

  1. May 25, 2016 / 5:53 AM

    LOL “extra points if you have a baby on your hip” too funny! Although I will say I have pics of me doing the scenery shot but they’re from like 5 years ago and I’m not mad about it! Definitely all great tips girl. I never reach out to brands and I know I should but I either always forget or I’m always so busy! <3, Pamela Sequins & Sea Breezes

  2. May 25, 2016 / 6:50 AM

    This is such a helpful post! Love the idea of engaging with brands and then reaching out to them :) Thanks for the great advice!

  3. May 25, 2016 / 7:04 AM

    Really wonderful tips and I’m downloading planoly now! It’s really hard to keep up with everything while maintaining a full-time job and wanting to build a blog…but it’s still fun which is all that matters!

  4. May 25, 2016 / 7:38 AM

    Great tips lady! I couldn’t agree more about promoting yourself to a brand you want to work with. I always say pitch yourself to them and the worst they can say is no!

  5. May 25, 2016 / 7:51 AM

    These are great tips!! I’m tempted to take my camera with me this weekend. I really haven’t used it since January when I stopped blogging. Love that you were able to reach out and engage with a brand that contacted you back!! I agree, the background totally makes that dress pop. You always have the best backgrounds!!

  6. May 25, 2016 / 7:52 AM

    I love reading posts like this as someone that’s still relatively new to blogging! I definitely agree with the “staying engaged with other bloggers” sentiment! It helps grow your blog but it’s also just fun!

    http://www.rosyoutlookblog.com

  7. May 25, 2016 / 8:21 AM

    These are such great tips, and those photos are stunning!
    xo, Whitney and Blaire
    Peaches In A Pod

  8. May 25, 2016 / 9:10 AM

    Great post, Amanda! I am so inspired by your success and agree that reaching out to brands is a great way to get noticed and start a collaboration. I’m also always inspired by your gorgeous photos : )

  9. May 25, 2016 / 9:14 AM

    Planoly is a LIFE SAVER. I’m seriously in love with it.

    It bums me out that I don’t think I’ll ever break through on Instagram, but I’m still trying. I feel like I need a “good” Instagram to work with brands. Oh well. I’ll keep chugging along.

    Loved this post!

  10. May 25, 2016 / 9:28 AM

    These are great tips! There will always be someone that appears “better” than us in one way or another, and instagram especially sure does make you aware of it.

  11. May 25, 2016 / 9:43 AM

    Amanda, these are some great tips. I totally need to step up my game when it comes to blogging and instagram. While I do love snapchat, I hate the way I sound on it which is why I don’t post much. Looks like I need to change that. Thanks for sharing this great info.

  12. May 25, 2016 / 9:52 AM

    totally bookmarking this post. I’m now taking my blog to the level where I can do more collaborations and partnerships hopefully! Thanks so much for opening up! x

  13. May 25, 2016 / 10:04 AM

    These are fantastic tips as always, lady! I definitely need to get out of my comfort zone and be more “aggressive” in trying to contact and work with brands. I also need to get back on the bandwagon with Instagram – I’ve been having difficulty keeping up with everything lately, so Snapchat always is my go-to since it doesn’t have to be styled!

  14. May 25, 2016 / 10:32 AM

    agree with absolutely all of these tips! especially about being true to yourself and engaging!

  15. May 25, 2016 / 11:31 AM

    Such a great post girl! It can be so overwhelming sometimes with all the other amazing bloggers outs there, these are awesome reminders for those times!

  16. May 25, 2016 / 12:03 PM

    Such good tips!!! I love engaging with people and staying true to who I am. What I need to work on is reaching out to brands. I don’t do that at all. You always have the best pictures!!! My friend and I were just talking about how we wish we could pull off fashion pictures as effortlessly as you make them look!

  17. Lauren
    May 25, 2016 / 5:14 PM

    I don’t have a blog – though some days it looks like it would be so much fun – but I think that these tips and this attitude, generally, are so important to anyone who is trying to leave their mark in the world. Great ideas for networking and getting noticed, whether you have a blog, are active in social media or just want to be more present in your professional field or your community.

    Thanks!

  18. May 25, 2016 / 5:25 PM

    Great tips! As usual you are such a great source and inspiration! I blog for the same reasons, and am so glad I have “met” so many great people through it like you!

  19. May 25, 2016 / 10:06 PM

    Great tips Amanda! I wish I had more time to devote to my blog but real life gets in the way! So awesome you’ve teamed up with BB Dakota, love their clothes!

  20. May 26, 2016 / 12:23 AM

    I think people have the hardest time with reaching out to brands. I know I do! These are great tips lady and I love what you said about being true to yourself. I’ll never be a fashion blogger so me trying to pretend to be one is laughable. I need to think of a brand I want to work with. Most a health and fitness brands probably.

  21. May 26, 2016 / 7:33 AM

    Girl, this is such a good post. Basically what you’re saying is, if you want it, you gotta HUSTLE!
    Your blog is 100% worth the effort and time you put into it, and I know it can be hard with a full time job. Just know that I personally have found EXTREMELY useful tips, inspiration, and motivation just in your blog alone. So you’re reaching at least one person! :)

    xoxo
    Danielle
    Afloat On A Full Sea

  22. May 26, 2016 / 8:17 AM

    Loved this post and your tips! It’s hard not to get caught up in the comparison game and this is a much needed reminder to be yourself! The relationships I have with other bloggers is the best part of blogging for me!

    Jill
    Doused In Pink

  23. May 26, 2016 / 8:18 AM

    these are all great tips girl! i honestly think if you want to succeed in anything – and everyone has different ideas of success – you have to be true to yourself and be genuine first. that’s what matters, right? i mean there’s a reason everyone was telling us to ‘be yourself’ when we were teenagers and wondering why some boy didn’t like us or whatever haha. and of course all the other tips are great as well!

  24. May 26, 2016 / 10:07 AM

    I think consistency and authenticity are the two biggest drivers to success. I have blogging friends who complain about not getting anywhere with PV’s or IG followers but they don’t post consistently! How are you ever going to get any traction if you’ve not consistently giving people content? And I don’t understand bloggers who don’t post on the same days. It’s like, if you had a brick and mortar business, and just randomly decided you didn’t want to be open on a Tuesday when you’re ALWAYS open on Tuesdays, you’d lose customers. Same with blogging. After I had Henry, I had to take a few random days off but you know what? I had a post saying I had to take that day off and let people know when I’d be back. Kinda like calling in sick for work. Don’t do it, get fired. Don’t do it for blogging, never get anywhere.

  25. May 26, 2016 / 8:55 PM

    So many great tips here! I am definitely going to try to apply a lot of these pointers. I love the reminder to be true to yourself and be you. That’s something to remember all of the time!

  26. Kristina @ Medicine and Manicures
    May 26, 2016 / 9:51 PM

    LOVE this post!! And you are so right- sometimes all you have to do is engage or ask to work with a brand and it can totally happen. I still don’t see how you are such a superwoman and can do it all- love your blog and keep doing what you’re doing!! xo

  27. May 27, 2016 / 12:13 PM

    Love how real you are! Please never ever change that about you! Always be true to yourself and this little space of the internet will keep growing and growing for you! I am so happy for your success. (:

  28. August 9, 2016 / 8:40 PM

    I had always wondered about an app for scheduling Instagram posts. Had never heard of Planoly!! Thank you so much for the tip, so happy I landed here today.

  29. August 13, 2016 / 4:34 PM

    Thank you so much for sharing your tips! They are really helpful!!! I’m just starting out and trying to learn the ropes, but I love it all so far! I’m definitely going to check out Planoly too!!!
    BelleMari
    http://bellemariblogs.blogspot.com

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