You know I like to be real with y’all around here. Sometimes I just feel like there are not enough hours in the day to get it done. I really don’t like reading too much about the in’s and out’s of blogging because I start getting overwhelmed with all of the facets of it. You can read one article that says spend all your time focusing on Facebook, creating videos, and paying to promote your content. Then another how-to will tell you all about how Pinterest drives the most traffic to your site so focus on that. Oh and let’s not forget about how time-consuming Instagram is. Finally, yes you actually have to create the content on your blog. It is enough to completely make your head spin. I have decided to focus on two things, continuing to write consistent content on my blog three times a week (Monday, Wednesday, and Friday) as well as growing my Instagram. I have poured so much time into my Instagram and I am really starting to see the benefits. The majority of brands that are finding me is through my Instagram. That is all I can muster right now. It is all a little too much. So here is where the big secret is that I feel like I’ve been hiding under a rock about.
The majority of bloggers are using Virtual Assistants or “VAs”.
Did you know that? I sure as heck didn’t. I’m not going to lie it makes me feel a tiny bit icky (<–for better lack of words) that I’m not even conversating with them on Instagram. You’re meaning to tell me that a virtual assistant is the one dropping comments on my latest picture? When she says “I am loving this dress on you!!” It’s not you, it’s someone you are paying? Listen, I am all about time is money and utilize yourself in the smartest way. Everyone is always looking for that edge, the tiniest way to get ahead. I understand how time-consuming it all is but at the end of the day here is what I live by.
Blogging and social media should not consume your life. You have a life. Live that first. If you are ignoring your significant other sitting on the couch while you are trolling Instagram commenting as fast as you can just so you can get leverage on your latest post…..is that really worth your time? I also don’t think giving payment to someone per hour to comment for you is not the solution either. I think Instagram really needs to be reevaluated. I have stepped back from the insanity and I’m still getting the same engagement and new followers every day. The moral of that story is…..stop killing yourself on Instagram, I mean honestly it’s just Instagram. The sun does not set or rise on if you have the perfectly curated VSCO filtered feed.
Now. I think there is something to be said about having a virtual assistant to help you with organization. I have had a Pinterest account since it was in the original beta testing stages. I get a huge amount of traffic from Pinterest but I DO NOT have time for it. I just don’t. I wish I did but it’s not feasible. I did major research before reaching out to a VA and had specific requirements. It takes a lot of time to clean up boards, create a theme, join Tailwind boards, and pin daily content. However, if you can do that, you will see definite engagement in traffic to your posts. This is something that I feel like is a justified cost ROI (return on investment). The time it would take for me to complete all this Pinterest work, I can be working on collaborations that are paying projects. Then, I think about why people would pay VA’s for Instagram because it is so time consuming and then you can spend that time on other things…..I get it. I just don’t think I’ll ever cross to that line.
I also do agree that there has to be money put out in order to land jobs that help support my brand/blog. I have paid for a professional camera and lens, editing software such as Lightroom/Photoshop and have recently plunked down some hard earned funds on editing courses. I think it has started to make a huge difference. I’ve also said before a refresh of your template is always a good idea. Find some great options on Etsy or Creative Market.
What I’m ultimately trying to get at is that everyone is always trying to find that edge. However, when it becomes too much of “work” and not that creative outlet that you originally set out to start….then I definitely think it is time to reevaluate your long term plan with your space and brand. How do you feel about Virtual Assistants for your blog/social media? Have you heard of them before? Are you using a VA in some aspect of your blog or social media? I’d love to hear your thoughts and experiences on this!