I want to discuss a less talked about thing in the blogging world. I like to refer to it as the “dark side” of blogging. So you remember from this post where I outlined about how to start and grow a blog, I mentioned having a blogging mentor and my self appointed one if she knows it or not is Helene. Well she wrote this post about how to respond to how I like to refer to them “cold call” emails from random companies luring you in with their “write about our XYZ company” and they might just pick YOUR post to share “across our social media outlets where we have thousands of followers so tons of potential exposure for you!!!” Well you know what. That is kinda crap. They use you to get free publicity out for their company and 99% of the time that is it. They don’t share your post and you are left standing there with no compensation and a total waste of your time.
The Dark Side of Blogging – Don’t Sell Yourself Short
I will say the only silver lining is if you are trying to grow your blog and get sponsored posts you can use that one as an example for the next person who contacts you but here is the difference. Demand your worth. This article I use as blog inspiration for the impact that we make for potential companies. Granted she has been around for a long time but look at her reach.
Not that I am saying I am the sole cause but when I put up products that I am passionate about, they tend to sell out. You have that potential as well. You are driving people to someones product that they may not have stumbled on without you, which is why almost every marketing company is now forming their own network of influencers to become more of an influencer agency; it’s lucrative business for everyone involved. When I started blogging, I had no clue what an affiliate link was or how to make a cent off what I was doing. I blogged because I loved showing my family and friends things that I was excited about or ultimately in the end could save them time and money.
[bctt tweet=”How to make money with blogging and your influence.”]
You know what? 90% of the time I get the email back “thanks Amanda for responding but at this time we do not have the funds to support this“……figured. However for every 10 I shoot that email back to I get one or two that will pay. Now it’s up to you to decide if that company fits your vision or voice. If it does great, name your price. If if doesn’t, then pass.
Also with that said make sure you layout your expectations and I usually ask for half before I write it because once again I am not wasting my hard earned time.
So that is my honest opinion. I hope nobody takes offense to it. You know I have always been about lifting each other up as women and influencers. I hope we can take some of that stigma away from sponsored posts and promote each other with pinning and sharing peoples fabulous ideas. Do you get a lot of “cold call” blog emails? Have you ever asked to be paid or just written something with the hopes of being shared? Spill let me know your thoughts! xoxoxoxo