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Whenever I start to read up about the current “how to’s” of the blogging world, there is a common theme that seems to be what everyone is harping on right now. Your blog has to have a niche to be successful. You have to do one thing and do it well. So if that means you are a 20 something vegan who likes to run and you need to find good protein sources that don’t come from animals……then you need to be that vegan protein seeking runner. You can’t talk about a DIY project you just completed because that is not in your niche. I find that crazy. People come to your blog however many times a week because they want to check in with what YOU are up to. I’ve said this before in previous blogging tutorial posts but make people fall in love with you. Make people care what you have to say.
With that said, I get daily emails from bloggers asking about how to start to incorporate fashion posts into their blogs. Here is my first caveat about that. If you want to start doing fashion blogging because you think it will just lead to tons of free clothes and Nordstrom sponsoring you…..
You will be very disappointed.
If you want to incorporate fashion into your blog because you love it and you feel like you have something to say about it. Then do it. I personally feel you should blog about what you are passionate about. Who cares about that “niche“. If you are passionate about something, you will create amazing quality content that people are going to be drawn to. Then, they will look forward to those posts from you and you can incorporate them in an authentic way. Does that make sense? With that said here are a few points that I would like to interject on how to incorporate fashion blogging into your blog.
Mara Hoffman Fractals Dress find it here, here, (on major sale!!! limited sizes) and fully stocked Shopbop here.
Bring Something to the Table
Fashion and beauty blogging are the two most overly saturated markets right now in the blogging world. What can you do differently to make yourself stand out? What I have tried to do with my fashion posts is to make sure I appeal to all price points. If I am linking something high end, I always try to find a very similar dupe that is “budget friendly“. I try to give sizing info, talk about the quality of the product or how you could incorporate a piece like this into your daily life. If you just throw up a top and go “I love this top, it fits me perfectly and I got it on sale“.
And……….that gives me zero real information.
I’m sorry to be so harsh but you have to make yourself stand out. What makes your opinion count? Why are you an authority or go to for fashion posts? Are you really good at finding designer pieces on sale at TJMaxx? Can you find a dupe of a high end trend at an affordable price? Can you find pieces at the local Goodwill, sew them, and repurpose? Think about an angle that makes you an authority on this specific reason. Does that make sense? This will allow you to incorporate fashion posts authentically and in a believable way.
Take High Quality Pictures
Lace romper by J.O.A on sale with limited sizes here. Espadrilles Marc Fisher here.
I know I am a total broken record on this matter, only because it is that important. If you want to start incorporating true fashion posts into your blog, a selfie in front of your full length is not going to cut it for longevity. Now if there is a flash sale and you want to show me something quickly, then by all means. However, people are not going to be able to see the details of the pieces enough to feel comfortable with buying them sight unseen. You don’t need a DSLR camera but it will come in handy. If you are skilled with your iPhone, especially with editing, go for it! Just public service announcement…..please make sure all your pictures are taken in the same uniform size. I would strongly urge you though, if you want to incorporate fashion in a serious way on your blog….you need to get a good camera. Then learn how to use it. Check my tutorials here. I promise you, they are extremely user friendly.
Enlist Your Go to Person
It may be your significant other, your roommate, your parent, your friend, or another local blogger but you need to have a consistent schedule of someone who shoots with you. Luckily, my husband is very patient and takes my pictures. However, I have also enrolled one of my girlfriends who helps me as well. Find other local bloggers and shoot with them. Contact your local university and get a photography student who wants experience. Team up with a local photographer who wants exposure. Bribe people with Starbucks. Do what you have to do to start having a consistent shooting schedule because if you try to take pictures “on the way” to something…..it will never happen.
Don’t Worry…..You Can Always Cut Your Head Out
That was me being funny. Isn’t fashion blogging so odd? Half of the pictures have no heads. I get it, you want to see the clothes and details. Half the time Mark just snaps 50 pictures in a row of me walking, twirling, sitting, standing, and whatever else random. There will be at least 10 pictures that will work and the rest get deleted. Don’t worry or take it too seriously. When you force the shots….it looks painfully obvious. Just try to relax and shooting with the right person is half the battle.
Don’t Be Afraid to Say No
Eyelet skirt find here (runs small, if in-between sizes go up) ||| Fringe sandals under $35 here
I have a clause under my sponsorship tab that states not every product a brand sends will be featured on this space. Do not feel pressured to post some random water proof sandal that is the most uncomfortable thing in the world just because someone sent it to you. Especially if it was sent for free. Remember, we don’t work for free. Be true to your own style. If you are that vegan runner why are you posting a picture of yourself with a leather messenger bag? Once again bringing it back to the beginning of this post. Why do you want to add fashion posts to your blog? What makes you passionate about it? If you are that vegan runner and you want to share your favorite running shorts that are from a new up and coming company that only makes cruelty free products in California….then yes that totally fits. It allows you to incorporate fashion in an authentic way and something that you are passionate about.
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So there you have it. My advice for incorporating fashion posts into your blog in an authentic way. When people ask me what my blog is, I usually respond with Life + Style. That way I don’t pigeon hold myself into too narrow of a focus. My mother always raised me under the motto of “anybody can pay full price” and I’m always on a mission to find that great look for you at all price points. Have you tried to incorporate fashion posts? What have you found challenging about it? What are your blogging questions? If you liked this blogging tutorial check out my blogging freebies tab here. Also, I’d love if you would pin or save it on Bloglovin if you found it helpful!