So a little while back I made a Facebook page for Mark’s law practice. Whenever he would share the latest DUI checkpoint of the weekend or his biggest viral post was when the ban on texting came into effect in Florida (for some reason you can still talk on the phone but you can’t text….why can’t we ban both, the drivers are terrible enough????) but I digress…..Anyways so when he posted that it was September of 2013, (I also don’t know about big brother Facebook so I will just show you this).
What it means is that organic posts or posts you don’t pay to promote will essentially get capped and will barely reach your audience. For example. One of my most popular posts is whenever I share anything Barre related because usually the Barre studios pick it up and it gets shared with their community and pre-algorithm it should then go “viral”. Once again wrong. Even though it get’s shared it was capped and only reached around 400 views even though 7 different studios shared it.
I have been getting frustrated by the lack of consistency with my posts and people reached. I post at the same time and get a large variety of people reached. So I kept on getting this little reminder from Facebook to “boost my post” and I wanted to see what would happen. If I “threw some money at the problem” where would this go.
Well wouldn’t you know. If you pay for your posts magically people are able to see them.